Our general principles.
The way we talk in different contexts.
Writing for everyone in a way that's inclusive and respectful.
Meeting the Web Content Accessibility Guidelines (WCAG 2.0).
From abbreviations to question marks.
Words and phrases which make our content easy to understand.
Writing good links and making PDFs accessible.
Using the style guide
This style guide is for anyone creating content for the NHS, to help make things clear and consistent across all of our services.
It's meant as a guide, not a rulebook. You're welcome to adapt a style pattern if it does not meet your users' needs.
The style guide is intended to be used alongside our guidance on creating content for users with low health literacy.
The guide will grow and change as we learn more about the language and writing styles that work best for our users.
Check the GOV.UK A to Z style guide and GOV.UK content design guide for any points of style that you do not find here. If it's not there, we recommend using the Oxford Dictionary for Writers and Editors.
Let us know if you design a new content pattern or find new evidence on content style.
Updated: January 2019