Content style guide
How to write for digital NHS services.
Using the style guide
This style guide is for anyone creating content for the NHS, to help make things clear and consistent across all of our services.
It's meant as a guide, not a rulebook. You're welcome to adapt a style pattern if it does not meet your users' needs.
The guide will grow and change as we learn more about the language and writing styles that work best for our users.
Let us know if you design a new content pattern or find new evidence on content style.
Updated: August 2018.