Create content for users with low health literacy
What is health literacy?
Health literacy is about a person's ability to understand and use information to make decisions about their health.
A user with low health literacy will generally struggle to:
- read and understand health information
- know how to act on this information
- know which health services to use and when to use them
Research shows that:
- more than 4 in 10 adults struggle with health content for the public
- more than 6 in 10 adults struggle with health content that includes numbers and statistics
This is because a lot of health content is written, often unintentionally, for people with higher health literacy skills.
Why health literacy is important
Low health literacy has been linked to a range of important problems.
- unhealthy lifestyles and poor general health
- low use of preventative services, like vaccinations and screening
- difficulty taking medicines correctly
- increased A&E attendances and hospital admissions
- reduced life expectancy
It's estimated that health literacy-related problems like these account for up to 5% of national health spending.
Health literacy is also a health inequality issue. There is a close link between socio-economic deprivation and low health literacy.
Examples of problems caused by low health literacy
Here are some real examples where low health literacy caused an issue:
- a woman who sprayed her inhaler on her neck because she had been told to spray it on her "throat"
- a man who did not turn up for cancer tests because he did not know Radiology and X-ray department were the same thing
- a man with diabetes who decided to stop taking his medicine because he had trouble understanding the instructions
- a woman who thought chemotherapy would not help because it was given into a vein on the other side of the body to where her cancer was
It’s easy to see from this how miscommunication of health information could be very serious, and how clearer information could help.
How you can create better content
You can help reduce the problems caused by low health literacy by making sure your content is written at a level most users can understand.
You can do this by:
- using a readability tool to help prioritise your content
- following the NHS design principles when you create content
- following our advice how to write for NHS digital services
- doing user research with users who have low health literacy
We’ve found that doing these things benefits all users, not just those with low health literacy.
Read more about this
- Health Education England: health literacy toolkit
- Learning and Work Institute: How to produce clear written materials for a range of readers (PDF, 377kb)
- Patient Information Forum: Toolkit for creating health information that works
- US Office for Disease Prevention and Health Promotion: Health literacy online
Updated: January 2019